An Advertising Agency Website That Actually Brands
Most, like most, advertising agency websites do not do a very good job of branding. Ooops, an understatement. They kinda look alike. or, at least fit into a standard set of design styles (peruse this...
View ArticleFrom X Rated to 4 Skins
Last week I got to deliver my first X Rated blog post. This week I get to point you to one of my favorite (WTF?) brand names: 4 Skins Wine. Hmmm. I don’t even know where to begin or should I just cut...
View ArticleIs Your Advertising Agency Positioning “Normcore?”
The June ’14 issue of WIRED reports that “normcore” is a jargon word to watch. Normcore is so vanilla that it reminds me of at least 50% of the advertising agencies. That’s all agencies. Here is...
View ArticleUnacceptable Advertising Agency Website
Months ago I wrote about agencies that use an “Under Construction” message on their website’s front page. I see no excuse for this. None, zero, zip. I just read an Adage article about Acme Idea Co....
View ArticleHave You Customized Your LinkedIn Header Yet?
I did… Nice to see LinkedIn making some changes. And, I used the new Premium Account Keyword feature to get new keyword suggestions. Just click on edit and then edit summary. The post Have You...
View ArticleAd Agency Videos Drive New Business
I’ve been thinking about doing a series on the best (and, maybe the worst) sales videos that ad agencies use on their websites. Agency videos work hard as a business development tool by explaining the...
View ArticleAgencies, Man Your Website Videos
I wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their...
View ArticleSome Serious Nike Evolution
43 years of Nike sneaker (trainers) evolution. Who knew our feet needed this much rubber? The post Some Serious Nike Evolution appeared first on Peter Levitan & Co..
View ArticleAll Advertising Agencies Look Alike
Bet you think that many advertising agencies look and act alike? You are right. That’s good news for you. You can decide to Not look and act alike. That, my friends, is step one in how to win new...
View Article8 Tips For How To Sell Your Ad Agency
About 25% of the ad agency owners I talk to are thinking about when and how to sell their advertising / design / digital agency. In the case where the agency is very strategic and deliberate in how...
View ArticleWhy Clients Fire Advertising Agencies
Why Do Clients Fire Advertising Agencies? Take a read of the SoDA Report below which includes an expert opinion on the subject of why clients fire their agencies and other subjects that will help you...
View ArticleThe Video: How To Write An Advertising Agency Book
My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months” Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation...
View ArticleEasy Video Marketing
You Use Video Marketing On Your Website. True? Here is a great video marketing infographic from Wideo… Who is that? Here is what they say: Make and share awesome videos online Start from scratch or use...
View ArticleOgilvy & Mather UK : Gets It!
Ogilvy & Mather UK : Gets It! Too many advertising agencies are afraid to say “sales”. Here’s my take on getting it ‘getting it on’ on LinkedIn. Visit Ogilvy’s quick take… But, don’t blink!...
View ArticleWhy Advertising Agencies Don’t Win New Business
OK, Why Don’t Advertising Agencies Win New Business? Advertising agencies don’t win new business on a consistent basis for many reasons. No huge news here. But, there are a few core reasons that are so...
View ArticleSteve Jobs & The Macintosh Were, Um, Cool
I bought my first Macintosh computer from Steve Jobs in 1984. It was um, cool. I just found this video of Steve Jobs introducing the Mac. He was, um, cool too. But, you know that. So, this is just a...
View ArticleA Massive Ad Agency Blog Fail
There is no question that advertising, digital and PR agencies that have sound blog strategies attract (attract!) the type of clients that they want to their websites. Obviously, starting with clear...
View ArticleBlogging + Interpersonal Chemistry Drives Ad Agency New Business
This is my 400th blog post. Why 400? I Am Driving Interpersonal Chemistry. First of all, I enjoy writing. I started this blog when I published my first book, “Boomercide: From Woodstock To Suicide”....
View ArticleMitch Joel On The Art Of Ad Agency Social Media
Twist Image’s Mitch Joel On The Art of Ad Agency Social Media As A Business Development Tool And… Writing Like Crazy Since 2003 Here is an interview with Mitch Joel as a counter point to his...
View Article“The Levitan Pitch” Ad Agency Book Video
“The Levitan Pitch” Ad Agency Book Author Video — On Amazon I’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To...
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